The ad library
Market Intel is a library of real competitor ads. The ads are collected for you from Meta's Ad Library across industry verticals, so you can see what other businesses in your market actually run before you build your own creative.
The library collects on a schedule. New ads appear without you doing anything. Browsing is read-only by design. Political and issue ads are excluded.
Market Intel is available on plans that include Ads Manager.
Filters and search
Narrow the library to what matters to you:
- Vertical: pick from nine industries.
- Ad state: active or inactive ads.
- Page size: how many ads to show, up to 50.
- Search across saved ads, pages, copy, and landing domains.
- Advertiser: narrow to a specific advertiser by page ID.
Reading an ad
Each ad shows its media, the headline, the page behind it, the vertical, the body copy, when it started and stopped, and where it points. The media is an image or a video, and the destination is the page the ad sends people to.
Read competitor ads the way you would want yours read: what the hook is, what the offer asks for, and where the click lands.
Before writing your own ad, study three competitor ads in your vertical. Note the hook, the offer, and the destination.