What Compliance AI checks
Compliance AI reviews content before it goes live: Meta ads, landing pages, lead forms, creatives, and messages over WhatsApp, Messenger, SMS, or email.
A review combines two things. Fixed rules check for restricted categories and known policy terms. On top of that, an AI review reads your content against stored ad-policy references that the product keeps updated. If the AI review cannot run, you still get the rule-based findings.
Run a review
Open Compliance AI, paste the content you want checked, and pick the source type: Meta ad, landing page, lead form, creative, WhatsApp, Messenger, SMS, or Email.
Then fill in what you have:
- Headline, primary text, description, and call to action.
- Your vertical and product category.
- Destination type and URL, plus a summary of the landing page or destination.
- Form fields, comma separated, for lead forms.
- A targeting summary and a follow-up summary.
- Any notes worth flagging.
Click Run Compliance Review. You do not need every field, but more context makes the review more precise.
The form starts with an insurance vertical and a generic insurance category. Those defaults are starting points only. Change them to match your business before you run the review.
Reading the result
The result starts with a decision banner: pass with review, needs review, or blocked. The banner shows the detected category, a confidence level, and whether the content falls under a Meta special category.
Below the banner you get four checks: safety, risk, whether you can prepare the asset, and whether launch approval is required.
Three lists tell you what to do next:
- Must Fix: blockers to resolve before the content goes out.
- Notes: warnings worth reading.
- Next Steps: the order to work through.
You also get safer copy rewrites you can use as replacements, the reasoning behind the decision, and a review details card showing the policy snapshot used and any matched policy terms.
The approval gate
When the review says launch approval is required, that asset needs human approval before it goes into a launch package.
This matters most for restricted categories like housing, financial, employment, insurance, and political ads. Special ad rules apply to those, and a human needs to sign off.
Use the rewrites when a review blocks or flags your copy. They give you a safer version of the same message, and a rerun confirms the fix.